Chick flick is a slang term for a film mainly dealing with love and romance designed to appeal to a female target audience. Although many types of films may be directed toward the female gender, "chick flick" is typically used only in reference to films that are heavy with emotion or contain themes that are relationship-based (although not necessarily romantic as many other themes may be present). This term is also applied to films with significant crossover appeal to other, more general audiences, such as "Titanic" (which was highest-grossing film of all time until 2009). Chick flicks often are released en masse around Valentine's Day.
Generally, a chick flick is a film designed to have an innate appeal to women, typically young women. Defining a film a chick flick is, as the New York Times has stated, more of a parlor game than a science. These films are generally held in popular culture as having formulaic, paint-by-numbers plot lines and characters. This makes usage of the term "problematic" for implying "frivolity, artlessness, and utter commercialism", according to ReelzChannel. However, several chick flicks have received high critical acclaim for their stories and performances. For example, the 1983 film "Terms of Endearment" received Academy Awards for Screenplay, Best Picture, Best Director, Best Actress, and Best Actor in a Supporting Role..
Some frequent elements of chick flicks include having a female protagonist, thematic use of the color pink (along with metaphorical allusions of the color), and romance and/or dating based storylines. Longtime producer Jerry Bruckheimer has remarked about the plots as "How do you cope with money and love?"
MSN.com commentator Kim Morgan has written,